Unlike most OECD countries, Ireland has not yet developed full labour activation policy, but is under increasing pressure to do so. This paper explores why Irish labour activation policy and implementation stalled over the last three decades and the reasons for policy drift in this area. Framed by two crises, the paper maps the politics of Irish labour activation from the 1980s crisis up to the contemporary crisis. It first analyses the politics of labour activation by tracing shifts in political discourses about labour activation over the last three decades. It then draws on bottom-up implementation theory to examine the micro politics of implementation, referring briefly to implementation of supportive labour activation strategie...