Transforming hospitality in the digital era, factor for competitiveness in the tourist destination

With the constant grow of technology, strict regulations and changing customer preference, the hospitality industry is now forced to be highly vigilant. Today one of hospitality biggest challenge is to stay competitive in the market. And with the drastic changes that technology has brought to our lifestyles, the need to provide a fantastic customer experience and an expectation while embracing new market requirements are key factors for the digitization in the hospitality industry. The hospitality industry has always worked on enriching the customer experience, so right now, the hoteliers need to decide, will they adopt the digital technologies and stay competitive in the market, or stay satisfied with the current position and be left behind