Business in Nebraska #245- February 1965

Sources of County Income in Nebraska: 1950 and 1962 (Wallace C. Peterson) This is the fourth report of a preliminary character on the findings of a comprehensive research study of personal income in Nebraska\u27s 93 counties. Earlier reports in this series appeared in Business in Nebraska in June, October, and November, 1964. A Bureau Bulletin, which will contain the complete data developed in this study, as well as an explanation of the methodology used, is being prepared for publication in the Spring of 1965. Business Summary (Kim McNealy) The dollar volume of business in Nebraska for November, 1964, rose 2.0% over November, 1963, and dropped 2.9% from October, 1963. The same index for the United States rose 5.6% from November of 1963, and a small .1% from October. compared to the same month a year ago, the physical volume of business activity in Nebraska for November rose very slightly, but dropped slightly from the preceding month. Business activity in the U.S. increased 5.1% from November, 1963, and only .6% from October. The individual indicators are mixed, with life insurance sales in Nebraska registering the largest gain from a year ago. Manufacturing and other employment rose slightly from November, 1963, and October, 1964, both in Nebraska and the nation. Contemporary Business Thinking (Palmer Hoyt) It seems to me that sound business thinking in these times starts with this proposition: The greatest sin for a businessman is to fail to be contemporary. What I mean by that is that the greatest shortcoming is to fail to look realistically at the world we live in, and at its economic facts of life. Retail Trading Area Analysis (J. Timothy Wilson) The businessman in Nebraska communities faces the ever difficult problem of answering the questions: Who are my customers ? ... From where do they come? ... What are they like? and . .. What makes them my customers? With the development of the interstate highway system and the improvement of many other Nebraska highways, the small business community is increasingly faced with the prospect of losing its customers to larger centers. Never before has the customer been so mobile