In this paper we examine the effect of stochastic volatility on optimal portfolio choice in both partial and general equilibrium settings. In a partial equilibrium setting we derive an analog of the classic Samuelson–Merton optimal portfolio result and define volatility-adjusted risk aversion as the effective risk aversion of an individual investing in an asset with stochastic volatility. We extend prior research which shows that effective risk aversion is greater with stochastic volatility than without for investors without wealth effects by providing further comparative static results on changes in effective risk aversion due to changes in the distribution of volatility. We demonstrate that effective risk aversion is increasing in the con...