The Impact of experiential marketing and service quality on repurchase intention through customer satisfaction in Warunk Upnormal Surabaya

The purpose of this research is to analyze the impact of Experiential Marketing and Service Quality on Repurchase Intention Through Customer Satisfaction in Warunk Upnormal Surabaya. This research is causal study. The sampling technique is random sampling. The total number of respondents are 200, which have visited Warunk Upnormal. To participate in this research, the respondents must fill the questionnaire given by the researcher. The analysis technique is Structural Equation Modelling with LISREL 8.8 as analysis tool. The research proved that both experiential marketing and service quality has significant impact on customer satisfaction and customer satisfaction has significant impact on repurchase intention. The suggestion is to improve the experiential marketing aspect through sense, feel, think, act, and relate experience, as well as increasing the service quality, in order to achieve higher customer satisfaction as well as repurchase intention