PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN BENGKEL MOBIL HONDA MANDALASENA

The purpose of this study was to examine the effect of Tangible, reliability, responsiveness, assurance and empathy for customer satisfaction. This study uses multiple linear regression analysis on 100 respondents who have been determined using nonprobability sampling, namely accidental sampling as a sampling method using a questionnaire for collection the data. The results of the study reveal that the Tangible, reliability, responsiveness, assurance and empathy variables have a positive and significant effect on customer satisfaction from the probability value Sig 0.000 < 0.0