USAHA INDUSTRI PADA MASYARAKAT DESA KARANGJATI KECAMATAN PANDAAAN KABUPATEN PASURUAN (Studi Pada Industri Kreatif Kampung Wisata Panci di Desa Karangjati)

Actions that focus on the actors or individuals who are the owners of the creative tourism pot village in Karangjati village, where the actors have values in accordance with the norm and determined by social action to achieve the objectives to be achieved, and the action made by the owner of the creative village village tourism pot Village Karangjati contributes to society. This study aims to understand the form of creative industry efforts pot water tourism and socio-economic impact on the community Karangjati Village. The method used in this study is a qualitative approach and type of research that is descriptive type. The technique of determining the subject in this study using purposive sampling, with the criteria of industrial owners, employees working in pot tourism village, small business owners and community leaders. Subjects and informants amounted to 11 people. Technique of collecting data by using method of observation, interview and documentation. The theory used to analyze this research is the social action theory of Max Weber. The types of social action are instrumental rationality, value rationality, affective action and traditional action. The results of this study indicate that the establishment of the creative industry of this potty tourism village is very influential to the surrounding community, it is very visible changes both social and economic changes. With the tourism pot it opens new jobs and business opportunities for the people of Karangjati Village. In addition to these positive impacts there are also other positive effects of increasing social values in society and the negative impact is the emergence of consumptive nature to society. Suggestion in this research that is for Department of Cooperatives, UMKM and Industry in Pasuruan expected government to give socialization to society about importance of opening new business to create new job field, for industrial owner expected to develop more creativity in work and for society to keep work in agricultural sector despite the emergence of new industries