PERILAKU KONSUMTIF MAHASISWA PADA ONLINE SHOP (di Universitas Muhammadiyah Malang)

Students are one of the people who pay attention to online shop and online shop become favorite place of student in shopping. Thus, with a sense of favoritism that eventually creates a sense of opium, the mahsiswa to stay able to shop online can do everything, either save, sacrifice an allowance, or press the basic needs in order to be able to stay online. The orientation of this research is on student consumptive behavior in online shop at University of Muhammadiyah Malang. The research method used is qualitative approach and research type is descriptive. The technique of determining the subject in this study using purposive sampling, with the criteria of; 1) product appearance / packaging, 2) hegemony of supermarkets, 3) follow trends and lifestyle mode, 4) award social status for honor. Data collection techniques used observation, interview and documentation. The theory used in this research is the theory of consumer society or Consumer Society developed by Jean Baudrillard (1998). Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the public uses the symbolic value and mark value called hyper-reality. The results of this study indicate that the development of technology has a role in the choice of symbolic value and sign value by individuals in consuming commodities. So culmination by Baudrillard is society no longer consume goods, but consume symbolic and sign. The suggestion given is that students should consider risk, security and security of online shop