Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Membeli Barang Via Online (Studi Kasus Mahasiswa HES UMS)

The rise of buying and selling online is a hot trend in society. This situation is also not left behind among students. In this case, what is being studied is the phenomenon of buying goods online that occurs in students of the Department of Sharia Economics, University of Muhammadiyah Surakarta. This study aims to determine how the factors that cause students to do online shopping activities. This study uses a study with a qualitative method. In this way, it will be easy to describe the field findings in words that can be easily digested by the reader. The results of this field finding are that students majoring in Islamic Economic Law, Muhammadiyah University, Surakarta, are interested in shopping online because of the times and following the trends that hit society. It also makes transactions easier and reduces direct physical contact. The convenience and sophistication of technology have begun to change the world