Examining product factors affecting the satisfaction of Smartphone consumers

The smartphone is a fast-growing product in the modern day of electronic industry and has been considered one of the most important devices for most of the consumers due to its diversity of use. The purpose of this study is to identify the factors that affect the satisfaction of consumer after purchasing the product. This study employs a quantitative method by surveying 382 respondents among the Generation Y in the Northern region of Malaysia. The results of this study indicates that product judgment, product feature, and brand image are correlated significantly with consumer satisfaction. Meanwhile, the most influential element of consumer satisfaction is product judgment