Consumer Behavior in Selecting Mobile Phones in the Context of Bangladesh

The behavior of consumers regarding smartphones is more and more a center of marketing research. Especially, consumer behavior in the case of the smartphone industry, from selection motivation to after use behavior has become a center of research in marketing. The outcomes of this study confirm that the regulatory focus has an impact on consumer behavior regarding smartphone procure decisions by controlling their perception, rationale, and lifestyle. For consumers’ smartphones have become crucial parts of life. This study is to analyze factors that affect a consumer’s decision in buying a smartphone. The study also emphasizes consumer points of view for smartphones and the impact brand name has on consumers. The current growth of smartphone usage is a noticeable fact that goes across all gender and age divides. Hence, this study exhibits a quantitative analysis of some of the key factors that affect consumer’s viewpoints and behaviors regarding smartphone purchases