How to organize concerts internationally for small and medium-sized artists.

Being an active musician is like owning a company: music is the end product, the artist is the brand, and expanding to other countries is one of the very important business decision to make that will impact the success of the company. With expanding internationally comes the idea of playing live performances abroad to reach new markets. Due to the new business models introduced in the last decade to the lead players in the music industry, even signed artists struggle to tour while managing to cover the expenses related to it. The majority of new performing artists have to take the role of the event planner and organize the concerts and tours themselves, while sometimes working hand-in-hand with other actors. The goal of this thesis is to ease the event organizing process by providing artists who want to dive into playing concerts internationally with an overview on the music event industry, practical tools and ideas, and guidelines on some common practices. The research methods include literature from books to videos and presentations, as well as interviews with experienced artists who have organized their own concerts, booking agents, and culture associations. The guide is the first appendix to the thesis, followed by all the original interviews. The results of this thesis can be used by any artist who is interested in performing, whether it is locally or abroad. It can also be a tool for any event organizer who wants to work on concerts and tours and need to understand the subject better