Planning an event: Chrizay live at Hard Rock Cafe

This thesis was commissioned by Hard Rock Cafe Helsinki. The idea of the thesis was a personal interest as well as a plan with the live music coordinator of Hard Rock Cafe Hel- sinki to create an event that was something out of the ordinary for the commissioning com- pany. The planning of the event took place in the end of August 2020 to the beginning of October 2020, when the event was held. The objective for this thesis was to prove the commissioner, that hosting these types of live events are profitable and worth organising in the future because of the gain of new poten- tial customers and visibility in the nightlife and music industry. In addition to that test if the event would enable a possibility to expand the regular opening hours of Hard Rock Cafe Helsinki with similar live music events. The thesis starts with the theoretical framework that consists of event management and event planning. After the theoretical part, the commissioner is introduced before the presentation of the product. In the product presentation the event is explained thoroughly. Lastly, the discussion and improvement ideas are presented together with the personal de- velopment of the entire thesis process. The results of the event proved that there is a demand for events like “Chrizay live at Hard Rock Cafe”. By following the improvement proposals when creating similar live music events in the future, there is a big possibility for the company to expand their regular open- ing hours and grow their customer base