This contribution aims to clarify the notion of a norm by elaborating the idea that norms are rules that lead to deontic consequences. The elaboration focuses both on the nature of rules and on the nature of deontic facts. Rules, it will be argued, are a kind of constraints on possible worlds. They determine which facts necessarily go together or cannot go together. Three kinds of rules are distinguished: dynamic rules which attach consequences to the occurrence of events, fact-to-fact rules which attach one fact to the presence of some other fact, and counts-as rules, which make that some things (often events) also counts as something else. The very existence of a rule makes that some fact obtains: the factual ounterpart of the rule. The d...