Perspective of exporters in Turkey: Problems in olive oil exports

Turkey is among the most important olive-oil-producing countries in the world. Challenges and competitive pressures experienced in exporting olive oil were assessed, drawing on the perspectives and views of stakeholders in the sector. Methodologically, the study adopted a qualitative exploratory research design, and the sample was drawn from the Board of Directors of the Aegean Olive and Olive Oil Exporters' Association and member companies. The data were generated through semi-structured interviews, which were then coded by following thematic qualitative analysis procedures. The research reveals that stability is important for the sector; equally, penetration into new markets is desired. Although olive oil companies have a consensual view on this issue, they have different perspectives on recommended solutions. While the first proposed solution, a "warehouse receipt system", is indicated to be both visual and functional in the supply and value chain, sector stakeholders do not agree on an "inward processing regime" as being instrumental in addressing problems in the sector. Another important issue in the olive oil industry is the custom duty applied by the European Union (EU) to Turkey and that of the quota prescribed for Turkey. The exporters indicate that the "bulk" export, which is damaging their global image and restricting branding activities, will be temporary; however, the adjustment policies of the EU will be permanent.