QUALITY PROBLEMS IN RAW MATERIAL OF OLIVE OIL MILLS AND MARKE-

Most of the olive oil mills exist in Izmir, in Turkey. The aim of this study is to determine the quality problems of the olive and olive oil, and to suggest some solutions regarding the problems. 41.7 % of mills ’ managers stated that they had some problems about olive quality. Percentage and likert scale were used for analyzing the data. Refined olive oil factories and middle scaled olive oil factories have an important role in the marketing channel. 70 % of the yield is delivered to these factories. The second important factor in the marketing channel is the bulk suppliers (20%). The bulk suppliers give almost all the yield to the middle and large sized factory. The rest (10%) is constituted of the self consumption of the farmers. Key words: olive oil processing center, raw quality, olive oil secto