Remediating the remediated : printed prose in the age of hypertext

The article argues that with the spreading of computer hypertext into the social sphere, hypertext is no longer merely a writing technique or an organising principle; it becomes the logic implicit in the functioning of postmodern societies.lts actualisation can be performed via any medium-TV, internet, radio or print. Based on instances from 1990s and early 2000s printed American fiction, the paper examines the ways in which print already is hypertextual, and attempts to provide an insight into the future of printed literature in an era no longer governed by the Modem Age principles and paradigms