Communication and culture in the business core

<p>The technological development currently applied to several media and platforms of communication is a result of the necessity of the capital to spread its operation and to shorter its time of realization. Thus, this article analyses the relation between communication, capital and culture. Our hypothesis relay on the development of the media based on the needs of capital and the needs of the States to accomplish economic and ideological functions. We propose go back to the origins of the process of commercialization of culture and of the beginning of the mass media to draw a historical path of the evolution of the media problematizing the changes in the cultural industries as reflex of the economic needs. We go through this path having the Political Economy of Communication as a theoretical basis.