The role of cultural capital in the formation of cultural propaganda

Cultural capital, is the nations’ unwritten properties that make up their cultures, civilizations and forms theirs identity too. Compliance with the principles and values of the society and popular culture always makes the community to maintenance these capitals conscious and unconsciously and transfer it to the next generations as a gift.These traces, each of which reflects the talent and art of communities on the one hand and reflected various political, economic, social and cultural problems of its time on the other hand, have been the particular and the general interest of the specific audiences during the many years.It works with all spiritual values that have been in place without the cultural and economic markets are used, they cannot produce proper representation for the community without entering to soci-economic markets. This study seeks to cultural assets as a cultural propaganda tool for the formation of a community among the audience of community and admission. In this way used two cultural theories as a theoretical framework. The first one is peter Burdeo’ theories as “Cultural reproduction” and the second one is related to Clifford Geertz as Cultural interpretation”. According to the division of the audience into two categories as emic and etic these two theories has been used. By the use of qualitative methods (documentary and direct observations) we tried to study the characters and potentials of cultural capitals for accepting cultural propaganda in the societies. Finally by the use of Katler’s theory in the name of “customers behavior model” we try to find the meaning of cultural capital and cultural advertisement relations and finding its role for forming and promoting reinforcement of cultural propaganda. The case study in this study related to wrote tools to market and its affection on cultural capital markets. Of course, it is complementarity for Kotler's “customer’s behavior model”