The aim of the paper is to propose and assess the reliability of a modeling strategy which combines the homogenization of the masonry material and the use of zero-thickness interface elements. This strategy is specifically proposed for numerically investigating the structural response of FRP-reinforced curved masonry structures. Indeed, in order to consider the influence of the geometry curvature of the masonry substrate on the local bond behavior of the FRP-strengthening system, bond-slip laws which specifically account for the geometric curvature of the substrate are introduced at the FRP/substrate interface layer. Numerical analyses concerning masonry arches selected from the current literature are presented in the paper in order to asse...