We critically analyze the results on seismic intensity attenuation in Italy derived by Albarello and D'Amico (2004) and Gasperini (2001). We demonstrate that, due to the inadequacy of certain underlying assumptions, the empirical relationships determined in those studies did not best reproduce the decay of intensity as the distance from the source increases. We reconsidered some of the relevant concepts and assumptions used in these intensity-attenuation studies (macroseismic epicenter, epicentral intensity, data completeness) to suggest some useful recipes for obtaining unbiased estimates. In particular, we suggest that (1) data for distances from the source at which an intensity below the limit of diffuse perceptibility (≤IV) is expected ...