The paper raises the issue of signs and symbolic meaning in developing human personality. From the standpoint of cultural historical psychology personality as a kind of totality of subjectivity may be considered as a higher mental function that should be disclosed in terms of its historical genesis and the cultural resources that are to develop it. The role of the plastic image as a cultural means of allowing a person to conceptualize himself/herself and his/her place in the world as a kind of integrity and value is showed. The genesis of the plastic sign of literal physical transformation (tattoos, etc.) to more conventional forms when the plastic image takes on a symbolic value (mask, dance, actor’s part in the theater and others) is con...