Induction and Commitment : A discursive psychological analysis of Nynas’ Induction Program and its influence on employee’s commitment

Abstract In accordance with several scholars in the field of human resource management, developing employee commitment towards the employing organization is valuable due to the assumption that it increases their satisfaction, productivity and adaptability. By taking a pedagogical perspective focusing on impact processes, the aim of this master thesis is primarily to identify the constructions and functions of interpretive repertoires, of a few employees, in their descriptions of how the experience of Nynas’ Corporate Group Induction has influenced their commitment to Nynas, but also to categorize the constructions and functions of interpretive repertoires in a booklet underlined during the Corporate Group Induction, which I refer to as “This is Nynas”. In addition, the aim is to identify if other employees at Nynas share similar experiences, regarding the influence of the Corporate Group Induction. Moreover, the primary methodological approach used and theoretical perspective taken in this study is discursive psychology, based upon the premises of social constructionism. The empirical material is mainly consisting of interviews with six employees at Nynas, as well as of an analysis of the booklet “This is Nynas”. Additionally, the empirical material consists of a web-survey, based upon a five-point Likert scale, containing a sample of 25 employees. The study has identified two main interpretive repertoires in the booklet “This is Nynas”, explicitly the identity and the internalize repertoires, as well as subversions of these repertoires. In relation to this, the study has found that the interviewees in their language use to a large extent emphasize the interpretive repertoires constructed in “This is Nynas”. Furthermore, this master thesis have identified that the interviewees constructed certain interpretive repertoires when describing the experience of the Corporate Group Induction, and its influence on their commitment to Nynas, namely: the enhancement, the involvement, the development, the reciprocity and the constancy repertoires. Moreover, the study illustrates that the interviewees generally highlighted the Corporate Group Induction as having a strengthening influence on their commitment to Nynas, especially in relation to feelings of being a part of the company, due to the fact that they experienced themselves as active participants during the program. Furthermore, the result shows that the interviewees perceived the Corporate Group Induction as a sign of reciprocal dedication between themselves and Nynas, particularly on the subject of their integration into the company. Finally, the study has found that the experience of those who participated in the survey corresponded to a high extent with the interviewee’s experience of the Corporate Group Induction, and its influence on their commitment. Keywords: induction program, Corporate Group Induction, social constructionism, discourse analysis, discursive psychology, discursively constructed, reflexivity, commitment, affective, continuance, normative, Likert scale, late modernity, strategic sampling