Description of the Patterns of Musical Consumption in Ukraine

This article describes the patterns of musical consumption in 2008–2010 by the Ukrainian urban dwellers. We define the patterns of musical consumption as the combinations of musical preferences, or musical tastes. The analysis of the patterns of consumption is only a primary step in the search of the latent classes by means of Latent Class Analysis (LCA) which is sometimes applied in the studies of the relation between the cultural phenomena and the social structure. However, even at this primary step, the description of the patterns of consumption, the number of invariable patterns during some period, and the popularity have been found. In the light of the discussions on the issue of cultural tastes, this article gives evidence for at least two of the most important arguments. In the first place, as illustrated in this article, the patterns of consumption which are chosen most often in Ukraine include both modern popular music and former popular music, such as chanson and disco music. This supports to the mass culture argument. At the same time, a half of the patterns of musical consumption are unique combinations of musical styles, which corroborates the individualization argument. Finally, in each of the three years, approximately 40 % of interviewees can be labelled as omnivorous music listeners who combine music styles from different levels of culture.У статті описано патерни споживання музики у 2008–2010 рр. мешканцями міст України. Під патерном споживання музики мається на увазі поєднання різних стилів музики, яке змістовно є певним музичним смаком. Вивчення патернів є лише першим кроком у виявленні латентних класів за допомогою методу латентного класового аналізу, який застосовують у дослідженнях зв’язку культурних феноменів із соціальною структурою. Утім, навіть на першому кроці, яким є детальний опис патернів, було знайдено сталі в часі за своєю популярністю патерни споживання музики