Meritocratic attitudes are defined as general beliefs that education and its correlates should determine personal economic outcomes. Using the International Social Survey Project (ISSP): Social Inequality Module (1992), we examine both individual-level and country-level determinants of pro-meritocratic attitudes. According to self-interest and rational-action theories, individuals with high educational attainment and high personal income are expected to have strong meritocratic beliefs because meritocracy is in their best interest—they would gain under such a system. At the same time, both modernization and post-industrial theories imply that persons living in countries with a high degree of societal meritocracy hold stronger meritocratic b...