The Swedish food retail industry is one with fierce competition, small product differentiation and increasingly disloyal customers. Consequently in order to create and retain loyal customers many of the stores offer some kind of loyalty schemes. The effectiveness of loyalty programs have been questioned, but it is proposed that in order for a loyalty program to be successful it must offer benefits that are perceived as valuable by customers. Thus the purpose of this qualitative study is to investigate how customers value loyalty programs and how this might affect them in a context where many companies reward their loyal customers. Customer perception of loyalty programs are considered to be grounded in multiple factors such as the design of...
Purpose: The study aims to, from a companys point of view, describe how strategic work with customer...
The purpose of this study is to analyze how customer oriented businesses can use loyalty programs to...
Purpose: The study aims to, from a companys point of view, describe how strategic work with customer...
The Swedish food retail industry is one with fierce competition, small product differentiation and i...
Background: During the last decades the efforts to foster customer relationships have become importa...
Background: During the last decades the efforts to foster customer relationships have become importa...
Many retailers use loyalty programs to attract new customers and to retain existing ones. The progra...
In this paper I have examined what main factors that a loyalty program should include to make custom...
In this paper I have examined what main factors that a loyalty program should include to make custom...
In this paper I have examined what main factors that a loyalty program should include to make custom...
Background: With apparel and clothing being one of the most highly consumed products for everyday li...
As the usage of loyalty programs increases, this study takes a new approach to examine how these pro...
Relationship marketing, both in research and in practice, has increasingly gained in importance over...
In times of severe competition, loyalty programs (LPs) are introduced by firms to provide customers ...
Purpose: The study aims to, from a companys point of view, describe how strategic work with customer...
Purpose: The study aims to, from a companys point of view, describe how strategic work with customer...
The purpose of this study is to analyze how customer oriented businesses can use loyalty programs to...
Purpose: The study aims to, from a companys point of view, describe how strategic work with customer...
The Swedish food retail industry is one with fierce competition, small product differentiation and i...
Background: During the last decades the efforts to foster customer relationships have become importa...
Background: During the last decades the efforts to foster customer relationships have become importa...
Many retailers use loyalty programs to attract new customers and to retain existing ones. The progra...
In this paper I have examined what main factors that a loyalty program should include to make custom...
In this paper I have examined what main factors that a loyalty program should include to make custom...
In this paper I have examined what main factors that a loyalty program should include to make custom...
Background: With apparel and clothing being one of the most highly consumed products for everyday li...
As the usage of loyalty programs increases, this study takes a new approach to examine how these pro...
Relationship marketing, both in research and in practice, has increasingly gained in importance over...
In times of severe competition, loyalty programs (LPs) are introduced by firms to provide customers ...
Purpose: The study aims to, from a companys point of view, describe how strategic work with customer...
Purpose: The study aims to, from a companys point of view, describe how strategic work with customer...
The purpose of this study is to analyze how customer oriented businesses can use loyalty programs to...
Purpose: The study aims to, from a companys point of view, describe how strategic work with customer...