Add to ORKGResearch has lead to a proliferation of multi-attribute scales to understand the motives for sport event attendance. The large number of potential motives, coupled with the long questionnaires needed to measure them, creates challenges for sport marketing research in natural populations. This research brings parsimony to the study of sport consumer behaviour by developing and testing a core set of five SportWay facets of motivation. Results provide guidance to sport marketing professionals and academics in survey development decisions related to selecting the most appropriate motives and items
Intercollegiate athletics have been struggling to make any sort of revenue despite constant effort t...
Sport consumer behavior (SCB) research continues to grow in both popularity and sophistication. A gu...
The central focus of this study was to examine how individual difference factors could be used to ex...
Research has lead to a proliferation of multi-attribute scales to understand the motives for sport e...
Sport event tourism is a significant and growing global industry with important economic implication...
The ability to draw attendees to performances is vital to the success of a sport organization. As a...
Sport event tourism is a huge and growing global industry with important economic implications for b...
The central focus of this study was to examine how individual difference factors could be used to ex...
The desire to understand the behavior of sport consumers has been a long-standing goal for sport mar...
Previous research on consumer attendance patterns has explored the impact of single factors on desir...
This paper analyzes the behavior of athletics viewers the choice of a sporting event. In order to at...
Most of the ample research literature into the outcomes of sports sponsorship focuses on consequence...
A sample of 956 consumers who had attended a spectator sports event provided insight into what sport...
The literature available based around sport motivations is abundant, particularly when investigatin...
Purpose – Current research has largely overlooked importance as a meta-attitude consumers develop fr...
Intercollegiate athletics have been struggling to make any sort of revenue despite constant effort t...
Sport consumer behavior (SCB) research continues to grow in both popularity and sophistication. A gu...
The central focus of this study was to examine how individual difference factors could be used to ex...
Research has lead to a proliferation of multi-attribute scales to understand the motives for sport e...
Sport event tourism is a significant and growing global industry with important economic implication...
The ability to draw attendees to performances is vital to the success of a sport organization. As a...
Sport event tourism is a huge and growing global industry with important economic implications for b...
The central focus of this study was to examine how individual difference factors could be used to ex...
The desire to understand the behavior of sport consumers has been a long-standing goal for sport mar...
Previous research on consumer attendance patterns has explored the impact of single factors on desir...
This paper analyzes the behavior of athletics viewers the choice of a sporting event. In order to at...
Most of the ample research literature into the outcomes of sports sponsorship focuses on consequence...
A sample of 956 consumers who had attended a spectator sports event provided insight into what sport...
The literature available based around sport motivations is abundant, particularly when investigatin...
Purpose – Current research has largely overlooked importance as a meta-attitude consumers develop fr...
Intercollegiate athletics have been struggling to make any sort of revenue despite constant effort t...
Sport consumer behavior (SCB) research continues to grow in both popularity and sophistication. A gu...
The central focus of this study was to examine how individual difference factors could be used to ex...