Add to ORKGA sample of 956 consumers who had attended a spectator sports event provided insight into what sport they last witnessed as part of the live audience. The data were collected in a major market with all four North American leagues plus major and mid-major collegiate sports and an abundance of minor league and other recreational sports. The respondents also identified the primary motive for attending. They also provided their age and gender. The results identified 41 different sports and 34 unique motives for attending. Age and gender were shown to be related to several, but far from all, of the motives
The purposes of this study were twofold. First a typology for the categorization of consumers of spe...
This paper explores common assumptions about the intrinsic differences between male and female consu...
This paper explores common assumptions about the intrinsic differences between male and female consu...
Previous research on consumer attendance patterns has explored the impact of single factors on desir...
Although the literature on events differentiates between locals, casual attendees, and those who hav...
Intercollegiate athletics have been struggling to make any sort of revenue despite constant effort t...
With the emergence of sports marketing as an important business discipline, a number of segmentation...
Due to the high costs associated with hosting major sporting events it is necessary from an event or...
We conducted surveys at the 2006 Chrysler Classic of Greensboro and the 2007 Wyndham Championship to...
The central focus of this study was to examine how individual difference factors could be used to ex...
Research has lead to a proliferation of multi-attribute scales to understand the motives for sport e...
The central focus of this study was to examine how individual difference factors could be used to ex...
The purpose of this study was to determine whether perceptions of value of a youth sport event were ...
The purpose of this study was to determine whether perceptions of value of a youth sport event were ...
The purpose of this study was to determine whether perceptions of value of a youth sport event were ...
The purposes of this study were twofold. First a typology for the categorization of consumers of spe...
This paper explores common assumptions about the intrinsic differences between male and female consu...
This paper explores common assumptions about the intrinsic differences between male and female consu...
Previous research on consumer attendance patterns has explored the impact of single factors on desir...
Although the literature on events differentiates between locals, casual attendees, and those who hav...
Intercollegiate athletics have been struggling to make any sort of revenue despite constant effort t...
With the emergence of sports marketing as an important business discipline, a number of segmentation...
Due to the high costs associated with hosting major sporting events it is necessary from an event or...
We conducted surveys at the 2006 Chrysler Classic of Greensboro and the 2007 Wyndham Championship to...
The central focus of this study was to examine how individual difference factors could be used to ex...
Research has lead to a proliferation of multi-attribute scales to understand the motives for sport e...
The central focus of this study was to examine how individual difference factors could be used to ex...
The purpose of this study was to determine whether perceptions of value of a youth sport event were ...
The purpose of this study was to determine whether perceptions of value of a youth sport event were ...
The purpose of this study was to determine whether perceptions of value of a youth sport event were ...
The purposes of this study were twofold. First a typology for the categorization of consumers of spe...
This paper explores common assumptions about the intrinsic differences between male and female consu...
This paper explores common assumptions about the intrinsic differences between male and female consu...