WELLNES: NOVA MODA U TURIZMU

Like all other sectors of the world economy, tourism is also feeling the pinch of the crisis that has resulted from the global economic turmoil. World economic situation since 2007/2008 has put an extra pressure on people’s psycho-physical state of health. People are increasingly looking forward to new ways of relaxation and re-energizing themselves. Some modes of tourism, globally, due to the economic downturn, have slowed down, but the tourism sector itself has done remarkably well during the last two-three years by offering the new model i.e. facility generally called Wellness. Within tourism, wellness is relatively a new trend that has registered an impressive growth rate. World-wide more and more people are traveling to destinations that provide wellness facilities. The rise of ‘wellness’ concept can be attributed to two factors. First, the WHO has now long been pushing forward an integrated concept of «wellbeing » and «fitness» into its global health policy. Second, the overall education of people has increased the human awareness of personal health. Tourism service providers, especially the luxury hotels were quick to cash upon these facts and created a palette of wellness services such as spa and health treatments, occupational health therapy, beauty treatments, sports’ facilities, spiritual activities, massages, and rehabilitation programs, etc. Since sufficient data on the subject have not yet emerged, the paper basically discusses some conceptual aspects of wellness tourism only.Poput svih drugih sektora svjetskoga gospodarstva, turizam je također osjetio pritisak krize koja se javila kao posljedica globalne gospodarske krize. Svjetska ekonomska situacija nakon 2007/2008 postavila je dodatni pritisak na psihofizičko stanje ljudi i njihovo zdravlje. Ljudi sve više traže nove načine opuštanja i regeneriranja. Neki oblici turizma, na globalnoj razini, zbog ekonomske krize, su usporeni, no turistički sektor u cjelini iznimno dobro stoji tijekom posljednje dvije-tri godina nudeći novi model turizma koji se općenito naziva Wellness. Unutar turizma, wellness je relativno novi trend koji registrira impresivan rast. Širom svijeta sve više i više ljudi koji putuju na odredišta koja pružaju wellness sadržaje. Jačanje ‘wellness koncepta može se pripisati dvjema faktorima. Prvo, WHO odavno podupire integrirani koncept «blagostanja » i « fitness »u svoje globalne zdravstvene politike. Drugo, ukupno obrazovanje ljudi povećalo je ljudsku svijest o osobnom zdravlju. Ponuđači turističkih usluga, posebno luksuzni hoteli su se brzo prilagodili i stvorili paletu wellness usluge kao što su SPA i zdravstveni tretmani, zaštita zdravlja na radu, kozmetički tretmani, sportski objekti, duhovne aktivnosti, masaže, i programi rehabilitacije, itd. Budući da ne postoje baze podataka na temu wellness turizma ovaj članak u osnovi razmatra neke konceptualne aspekte wellness turizma