WELLNESS TOURISM – COMPETITIVE BASIS OF EUROPEAN HEALTH TOURISM DESTINATION

Wellness tourism, as global phenomenon of the 21st century, has become an imperative for the successful development of health tourism destinations. Millions of tourists travel to destinations all over the world every day, with one goal - to preserve and improve their mental and physical health. Tourism market is characterised by intensive changes, so the task of the health tourism destinations’ management is to follow those changes vigilantly, in order to be able to adjust their offer to the current trends. In that way, the creation of integral health tourism product is achieved, which will meet the needs of the contemporary customers, who are becoming more demanding and sophisticated. The aim of this paper is to present the importance of wellness tourism in the contemporary offer of health tourism destinations