Add to ORKGThe main purpose of this paper is to comprehensively explore and productively overview the growing research field of demand forecasting in transport. In this analytic context, it seeks to describe, critically discuss and fruitfully elaborate on relevant mechanisms and models of demand forecasting, as well as on the particular development and implementation of systematic (or system-wide) approaches. The overview of various theoretical and methodological developments in current prediction models eventually advocates the use of consumer demand models (of dynamic character) to predict demand shares among alternative modes of transport.Cilj ovog rada je opsežno istražiti i dati produktivan pregled rastućeg polja istraživanja predviđanja potražnj...