Sustainability is constantly gaining relevance among industrial decision makers, policy makers and scholars. In order to be sustainable, firms need to implement industrial sustainability measures, however there are many barriers to doing this. This work is based on a review of literature on barriers to the areas of occupational health and safety, eco efficiency, energy efficiency and to sustainability, and contributes to industrial sustainability research by presenting a novel, integrated theoretical model of barriers to the implementation of sustainability measures. The model encompasses previous literature review contributions and is intended to characterize and evaluate barriers to the adoption of industrial sustainability measures in al...