Add to ORKGThe shareholder value and the customer lifetime value approach are conceptually and methodically analogous. Both concepts calculate the value of a particular decision unit by discounting the forecasted net cash flows by the risk-adjusted cost of capital. However, virtually no scholarly attention has been devoted to the question if any of the components of the shareholder value could be determined in a more marketoriented way using individual customer lifetime values. Therefore, the main objective of this paper is to systematically explore the contribution of both concepts to the field of corporate valuation. At first we present a comprehensive calculation method for estimating both the individual lifetime value of a customer and the custome...
The customer lifetime value (CLV) is an important concept increasingly considered in the field of g...
Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasiz...
The customer lifetime value (CLV) is an important concept increasingly considered in the field of g...
The shareholder value and the customer lifetime value approach are conceptually and methodically ana...
The shareholder value and the customer lifetime value approach are conceptually and methodically ana...
The shareholder value and the customer lifetime value approach are conceptually and methodically ana...
Purpose Synthesis of the customer lifetime value and the shareholder value approach in order to deve...
Purpose Synthesis of the customer lifetime value and the shareholder value approach in order to deve...
Purpose Synthesis of the customer lifetime value and the shareholder value approach in order to deve...
Purpose Synthesis of the customer lifetime value and the shareholder value approach in order to deve...
Purpose – Synthesis of the customer lifetime value and the shareholder value (SHV) approach in order...
Intangible assets are difficult to measure, but nowadays the value of the shares of firms in the sto...
Intangible assets are difficult to measure, but nowadays the value of the shares of firms in the sto...
The literature shows some recent calls for an end to 'unaccountable' marketing (Rust et al., 2001; ...
The customer lifetime value (CLV) is an important concept increasingly considered in the field of g...
The customer lifetime value (CLV) is an important concept increasingly considered in the field of g...
Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasiz...
The customer lifetime value (CLV) is an important concept increasingly considered in the field of g...
The shareholder value and the customer lifetime value approach are conceptually and methodically ana...
The shareholder value and the customer lifetime value approach are conceptually and methodically ana...
The shareholder value and the customer lifetime value approach are conceptually and methodically ana...
Purpose Synthesis of the customer lifetime value and the shareholder value approach in order to deve...
Purpose Synthesis of the customer lifetime value and the shareholder value approach in order to deve...
Purpose Synthesis of the customer lifetime value and the shareholder value approach in order to deve...
Purpose Synthesis of the customer lifetime value and the shareholder value approach in order to deve...
Purpose – Synthesis of the customer lifetime value and the shareholder value (SHV) approach in order...
Intangible assets are difficult to measure, but nowadays the value of the shares of firms in the sto...
Intangible assets are difficult to measure, but nowadays the value of the shares of firms in the sto...
The literature shows some recent calls for an end to 'unaccountable' marketing (Rust et al., 2001; ...
The customer lifetime value (CLV) is an important concept increasingly considered in the field of g...
The customer lifetime value (CLV) is an important concept increasingly considered in the field of g...
Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasiz...
The customer lifetime value (CLV) is an important concept increasingly considered in the field of g...