Call for Paper Special Issue on Sustainability as Megatrend: Journal

One of the most challenging things that business and marketers need to act upon is a response to global environmental problems, what many now term ‘‘sustainability.’ ’ Sustainability has become one of the most contested and dynamic areas in academia, while some in the business world have hailed it a megatrend for the 21st Century. As such sustainability requires informed action sooner rather than later, or to paraphrase an old Hopi saying: ‘‘We are the ones we have been waiting for.’ ’ This special issue of the Journal of Macromarketing will reflect upon sustainability as a megatrend by asking various stakeholders to voice their cases: So, just what is it that you want us to do? We seek innovative contributions from policy makers, aca-demics, non-governmental organizations, business people and others that explore how and why the idea of sustainability is now seen as megatrend. Empirical and theoretical contributions are invited on (but not limited to) the following topics: Reaffirming sustainability research in the academy Macro concepts and micro practices of sustainability Sustainable consumption and production (SC&P) and the quest for universal sustainability Bridging academic theory and business practices – managing for sustainable leadership Materialism and the dominant social paradigm Sustainable business cases and excellence in sustainability Measuring geo-indicators and data sets for sustainability decision making Sustainable communication by organizations Sustainable technologies and the networked society Consulting for sustainability versus protesting for sustainability Transforming lives – sustainable families, communities and livelihoods Sustainability in BRIC countries Sustainability and collaborative consumption Public policy and grant making for sustainability Manuscripts must be received no later than February 28, 2013, and the special issue will be published in September 2014. Please submit completed manuscripts to the Journal’s manu-script submission site