Facing the Challenge of Sustainability in a Changing World: An Introduction to the Special Issue
- William E. Kilbourne
DOIAbstract
The Journal of Macromarketing is renowned for expanding the domain of marketing inquiry. While the rest of the marketin
The Journal of Macromarketing is renowned for expanding the domain of marketing inquiry. While the rest of the marketin
As one of the biggest issues facing today’s global society, sustainability cuts across all areas of ...
It’s my pleasure and honor to welcome today the third issue of peer-reviewed journal Entrepreneurshi...
In this commentary we provide a brief review of sustainability research in the journal since its inc...
Sustainable Enterprise: A Macromarketing Approach explains how businesses can benefit by taking a mo...
One of the most challenging things that business and marketers need to act upon is a response to glo...
The author reflects on the early years of macromarketing, the evolution of the field, and shares new...
The significance of the special issue on marketing communications and sustainability is discussed as...
This special issue of the Journal of Global Scholars of Marketing Science addresses the influence th...
Funding Information: As special issue guest editors we want to thank the contributors to the special...
Is sustainability a megatrend? If so, what does it mean to be a megatrend, and how can macromarketin...
This invitation explains our goal and illustrates specific objectives of macromarketing study. It id...
Abstract The concept of sustainability is increasingly being addressed theoretically by scholars and...
The issue of sustainability is a ‘hot topic’ with hundreds of articles\ud being written daily. It pe...
This article addresses the appropriate centrality of the macromarketing perspective for the larger f...
Purpose Seeking ways towards a sustainable future is the most dominant socio-political challenge of ...
As one of the biggest issues facing today’s global society, sustainability cuts across all areas of ...
It’s my pleasure and honor to welcome today the third issue of peer-reviewed journal Entrepreneurshi...
In this commentary we provide a brief review of sustainability research in the journal since its inc...
Sustainable Enterprise: A Macromarketing Approach explains how businesses can benefit by taking a mo...
One of the most challenging things that business and marketers need to act upon is a response to glo...
The author reflects on the early years of macromarketing, the evolution of the field, and shares new...
The significance of the special issue on marketing communications and sustainability is discussed as...
This special issue of the Journal of Global Scholars of Marketing Science addresses the influence th...
Funding Information: As special issue guest editors we want to thank the contributors to the special...
Is sustainability a megatrend? If so, what does it mean to be a megatrend, and how can macromarketin...
This invitation explains our goal and illustrates specific objectives of macromarketing study. It id...
Abstract The concept of sustainability is increasingly being addressed theoretically by scholars and...
The issue of sustainability is a ‘hot topic’ with hundreds of articles\ud being written daily. It pe...
This article addresses the appropriate centrality of the macromarketing perspective for the larger f...
Purpose Seeking ways towards a sustainable future is the most dominant socio-political challenge of ...
As one of the biggest issues facing today’s global society, sustainability cuts across all areas of ...
It’s my pleasure and honor to welcome today the third issue of peer-reviewed journal Entrepreneurshi...
In this commentary we provide a brief review of sustainability research in the journal since its inc...
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