CARDHOLDERS ’ PERCEPTION TOWARDS CREDIT CARD SERVICES OF BANKS – A COMPARATIVE STUDY WITH REFERENCE TO PUBLIC SECTOR BANKS AND PRIVATE

Credit cards have become popular from past few years in Indian market as almost all the commercial banks came with the concept of credit cards. All the working employees and self-employed who have the regular monthly income are eligible to get a credit card. A credit card offers the customers with a lot of flexibility and saves time too. It is appropriate to study the cardholders ’ perception towards the credit cards since credit cards have offered more services. Hence, the present study was formulated with specific objectives to appraise and analyse the cardholders ’ perception scenario in the Public Sector Banks and Private Sector Banks