FACTORS INFLUENCING THE USAGE OF CREDIT CARD OF PRIVATE BANK STAFF

The study aims to analyze the factors influencing the usage of Credit Card of private bank staff. The study used both descriptive and analytical research methods. Primary data as well as secondary data are used in this study. Two stage simple random sampling method is used to get the primary data and primary data are collected from private bank staff by using structured questionnaire. Secondary data are obtained from previous studies, reports, related books, journals, literature review, and internet websites. According to the data from Central Bank of Myanmar (2019), there are six private banks which have been offering and are allowed to issue Credit Card in Myanmar. Therefore, in this study, as a first stage, 50% of these private banks are selected and then as the second stage, 20% of bank staff who use Credit Card and working at head office from selected private banks are chosen by using simple random sampling method. In this study, a sample of 400 bank staff is interviewed with structured questionnaire. In this study, the influencing factors on the usage of Credit Card include Credit Card knowledge, attitude towards Credit Card related usage, ease to access Credit Card, aggressive promotion by Bank and low minimum payment requirement on the usage of credit card. The finding revealed that easy access to credit, and minimum payment requirement have positive and significant influences on Credit Card usage among private bank staff and knowledge on Credit Card has a negative significant influence on Credit Card usage. This study also found that attitude towards Credit Card usage and aggressive promotion by Bank do not significantly influence on the usage of Credit Card among private bank staff