Research on product design and application based on virtual reality technology and media interactive art Gang Liu1,a, * and Xiao-cheng Zhou1,b

Abstract: in the process of the new period technological development, virtual reality technology and interactive media art as products of the new digital technology and media art, more and more apply in people's work and life. By using of virtual reality technology in the early stage of product design, can more intuitively express creators of intentions, then make a more artistic treatment on the screen, develop interactive mode, use new digital media art, which can give users a new experience and perception, so that it can provide more suggestions and solutions to the feasibility of the latter part of the product design and diversity. This paper mainly analyzes the application of virtual reality technology and media interactive art in product design. Virtual reality technology and media interactive art overview Virtual reality technology is to use computer simulation to generate a virtual space to provide to the user view in the visual, auditory, tactile and other sensory simulation; the user can realize the true nature and interactive virtual environment. The virtual reality technology generally has the characteristics of immersion, interaction and imagination, and then further produces a kind of experience and feeling of the real environment. Virtual reality technology also includes a multimedia technology, sensor technology and intelligent human, man-machine interface, graphics