Add to ORKGConsumer confusion: parents nutritional perceptions of food advertisements Due to the increasing prevalence of childhood obesity in society, this study was undertaken to determine if advertisers could potentially be misleading parents through the nutritional claims made in advertisements for popular children’s food products. Research was conducted to determine the sorts of nutritional messages parents received from four food advertisements. In total, 41 parents from an Australian university childcare centre participated in the study. The results revealed several major discrepancies whereby parents ’ perceived unhealthy products to be healthy – indicating a degree of consumer confusion among parents
Obesity rates among American youth have prompted an examination of food advertisements geared toward...
Food packaging is used for marketing purposes, providing consumers with information about product at...
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.Advertising to children has recei...
Due to the increasing prevalence of childhood obesity in society, this study was undertaken to deter...
Objective: To assess parents’ responses to common, potentially misleading strategies for marketing e...
Background : High levels of child obesity are triggering growing concerns about the prevalence and e...
Objectives: To investigate the nutritional quality of foods marketed to children in the UK and to ex...
Objective: Assess the effect of counter-advertisements on parents' appraisals of unhealthy foods fea...
Increasingly, academic and lay discussion of children’s nutrition has focused on the role of the med...
AIM: Previous research has identified convenience, enjoyment, value for money and perceived goodness...
To investigate the role of product evaluations, nutritional and persuasion knowledge on children's f...
Parents are the primary caretakers of their children and are responsible for providing them with opt...
BACKGROUND: To help address rising rates of obesity in children, evidence is needed concerning impac...
Six focus groups were conducted with parents and children to explore issues relating to the promotio...
Objective: To examine parents ’ beliefs about the meaning of common front-of-package nutrition-relat...
Obesity rates among American youth have prompted an examination of food advertisements geared toward...
Food packaging is used for marketing purposes, providing consumers with information about product at...
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.Advertising to children has recei...
Due to the increasing prevalence of childhood obesity in society, this study was undertaken to deter...
Objective: To assess parents’ responses to common, potentially misleading strategies for marketing e...
Background : High levels of child obesity are triggering growing concerns about the prevalence and e...
Objectives: To investigate the nutritional quality of foods marketed to children in the UK and to ex...
Objective: Assess the effect of counter-advertisements on parents' appraisals of unhealthy foods fea...
Increasingly, academic and lay discussion of children’s nutrition has focused on the role of the med...
AIM: Previous research has identified convenience, enjoyment, value for money and perceived goodness...
To investigate the role of product evaluations, nutritional and persuasion knowledge on children's f...
Parents are the primary caretakers of their children and are responsible for providing them with opt...
BACKGROUND: To help address rising rates of obesity in children, evidence is needed concerning impac...
Six focus groups were conducted with parents and children to explore issues relating to the promotio...
Objective: To examine parents ’ beliefs about the meaning of common front-of-package nutrition-relat...
Obesity rates among American youth have prompted an examination of food advertisements geared toward...
Food packaging is used for marketing purposes, providing consumers with information about product at...
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.Advertising to children has recei...