Add to ORKGDue to the increasing prevalence of childhood obesity in society, this study was undertaken to determine if advertisers could potentially be misleading parents through the nutritional claims made in advertisements for popular children’s food products. Research was conducted to determine the sorts of nutritional messages parents received from four food advertisements. In total, 41 parents from an Australian university childcare centre participated in the study. The results revealed several major discrepancies whereby parents’ perceived unhealthy products to be healthy – indicating a degree of consumer confusion among parents
BACKGROUND: To help address rising rates of obesity in children, evidence is needed concerning impac...
Parents are the primary caretakers of their children and are responsible for providing them with opt...
AIM: Previous research has identified convenience, enjoyment, value for money and perceived goodness...
Consumer confusion: parents nutritional perceptions of food advertisements Due to the increasing pre...
Background : High levels of child obesity are triggering growing concerns about the prevalence and e...
This study explored children's views about food advertising on television in the light of recent pub...
Six focus groups were conducted with parents and children to explore issues relating to the promotio...
Increasingly, academic and lay discussion of children’s nutrition has focused on the role of the med...
Objective: To assess parents’ responses to common, potentially misleading strategies for marketing e...
To investigate the role of product evaluations, nutritional and persuasion knowledge on children's f...
Objective: Assess the effect of counter-advertisements on parents' appraisals of unhealthy foods fea...
The Authors 2020. Objective:To explore parents\u27 responses to sponsorship of children\u27s sport b...
Objectives: To investigate the nutritional quality of foods marketed to children in the UK and to ex...
Obesity rates among American youth have prompted an examination of food advertisements geared toward...
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.Advertising to children has recei...
BACKGROUND: To help address rising rates of obesity in children, evidence is needed concerning impac...
Parents are the primary caretakers of their children and are responsible for providing them with opt...
AIM: Previous research has identified convenience, enjoyment, value for money and perceived goodness...
Consumer confusion: parents nutritional perceptions of food advertisements Due to the increasing pre...
Background : High levels of child obesity are triggering growing concerns about the prevalence and e...
This study explored children's views about food advertising on television in the light of recent pub...
Six focus groups were conducted with parents and children to explore issues relating to the promotio...
Increasingly, academic and lay discussion of children’s nutrition has focused on the role of the med...
Objective: To assess parents’ responses to common, potentially misleading strategies for marketing e...
To investigate the role of product evaluations, nutritional and persuasion knowledge on children's f...
Objective: Assess the effect of counter-advertisements on parents' appraisals of unhealthy foods fea...
The Authors 2020. Objective:To explore parents\u27 responses to sponsorship of children\u27s sport b...
Objectives: To investigate the nutritional quality of foods marketed to children in the UK and to ex...
Obesity rates among American youth have prompted an examination of food advertisements geared toward...
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.Advertising to children has recei...
BACKGROUND: To help address rising rates of obesity in children, evidence is needed concerning impac...
Parents are the primary caretakers of their children and are responsible for providing them with opt...
AIM: Previous research has identified convenience, enjoyment, value for money and perceived goodness...