Organizational culture oriented for innovation: Influencing variables

Abstract: In order to lead employees to collectively innovate and thereby achieve business entrepreneurship, managers should project cultural values and implement them through appropriate human resource practices that af-fect the psychological cognition of employees. If they do it, the perceived organizational support of employees in relation to organizational behaviour--oriented innovation will increase. Human resource practices to support a culture of creativity and innovation of employees are essential for the com-pany to achieve success and develop a sustainable competitive advantage. The aim of this paper is to identify the variables inherent in organizational culture capable of enhancing an organizational culture of innovation. It is believed that the ability of innovation can be learned and trained in the or-ganization while diffusing cultural values, based on human resources man-agement practices, capable of supporting an organizational behaviour by em-ployees, oriented to innovation. The methods used in this article are analysis and synthesis, and methods of induction and deduction. Key words: organizational culture, innovation, human resources manage-ment practices, success and competitive advantage 1