CONSUMER BEHAVIOR TOWARDS INCONVENIENCE FELT AT SERVICE

Abstract:- The purpose of the study is to find out the consumers behavior towards the inconvenience they felt by the service centers / providers and the actions they intend to put onto action. This study has been done on the different service providers in telecommunications in the city. The main aim is to find out how the customers behave to show their inconvenience they have experienced at the service center/provider. Will they still looking to get serviced from the same service center / provider intern of their loyalty or will they take any social or legal action against them or will they stop getting served from the service center. Are they looking for any shift in getting serviced by another service center / provider? And to find out the steps or actions what they have taken and motivated others to not go for taking service from the service centre. And what are the steps that are taken by the service providers or centers to make or keep happy and to satisfy their customers, such that they can retain them for a long time, by providing a quality service, with more than what the customer is expecting, within a nominal price tags. We all know that the customer or the consumer is the king/God of the market or business, since the business or the organizations can’t survive in the market without the customer/consumer. To keep them happy or satisfied th