SUMMARY

In these times, when Internet is being recognized as a global communication media, it became necessary to study the impact of specific media as the means of information transfer, especially in the context of application in the life-long learning process. Therefore, a research of the change of attitude toward the media as the means of information transfer was conducted. The research was focused on the factors of affinity toward the use of Internet in relation to affinity toward the traditional mass media like television, radio and press. The results were obtained through regression analysis and the method of the tree of decision; they pointed to the various profiles of interest and other personal characteristics of the users, which motivate them for the use of certain type of media. The obtained results are interpreted regarding the possibility of application in the education, as well as the means of knowledge gathering and life-long learning process