Function of mass media in lifelong learning process, focusing on meaning of media communication in the context of post modern society

Media and media communication extremely affects our lives nowadays, affects our behavior, actions, attitudes, opinions and values. We should always recognize and learn about the right accession to media. The aim of this thesis is to define the basic types of media, with special emphasis on the so-called "new media" and to focus also on their functions, effects and influence. A substantial part of this thesis consists of essay on the Internet as the most advanced medium of our times and the analysis of media messages that affect us significantly in all areas of our lives. Contribution that this work should have, is specification of the meanings of media messages and determination, how much important is continuous education for media literacy and the role of media education as such. It is not just to show the negative influence of media, but in particular, if we will understand the media, it will be the great benefit to us, a source of information, knowledge and entertainment