Add to ORKGThe aim of this study is to examine the relationships Belief Dimensions and attitude of viewers towards TV advertising. Earlier research was mainly explored in the west with some finding were positive and some being negative on certain aspects of viewers perception. Whilst this study is exploratory in nature in understanding the relationship between Belief Dimensions and attitude of viewers towards TV advertising. Generally the Thai TV viewers tend to have a more negative attitude towards TV advertising. Three Belief dimension were found to be significant towards TV advertising and theses are informational benefits, negative contents and offensive. Three were not significant and these are availability, advertising format and non-informative...
The main purpose of this paper is the need to know the influence of television advertising, one of t...
This study was conducted to learn public attitude to television advertising, especially public attit...
The focus of this study is to determine the attitudes towards advertising from the perspective of tw...
Advertising is a source of product information for consumers. Different responses from consumers to ...
[[abstract]]The objective of this research is to examine factors such as entertainment, informativen...
Attitude towards advertising, its antecedent and outcome are well-documented in advertising literatu...
The writers are interested in discussing the superiority of "Larutan Penyegar Cap Kaki Tiga" as a ma...
Attitude towards advertising, its antecedent and outcome are welldocumented in advertising literatur...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
Television has created more of a global mall than a global village; while viewers still retain their...
Consumer resentment is the major confront for marketers in the twenty first century. In this milieu,...
Social network sites have been developing very fast these days in the world, such as Youtube, Facebo...
The main purpose of this paper is the need to know the influence of television advertising, one of t...
This study was conducted to learn public attitude to television advertising, especially public attit...
The focus of this study is to determine the attitudes towards advertising from the perspective of tw...
Advertising is a source of product information for consumers. Different responses from consumers to ...
[[abstract]]The objective of this research is to examine factors such as entertainment, informativen...
Attitude towards advertising, its antecedent and outcome are well-documented in advertising literatu...
The writers are interested in discussing the superiority of "Larutan Penyegar Cap Kaki Tiga" as a ma...
Attitude towards advertising, its antecedent and outcome are welldocumented in advertising literatur...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
Television has created more of a global mall than a global village; while viewers still retain their...
Consumer resentment is the major confront for marketers in the twenty first century. In this milieu,...
Social network sites have been developing very fast these days in the world, such as Youtube, Facebo...
The main purpose of this paper is the need to know the influence of television advertising, one of t...
This study was conducted to learn public attitude to television advertising, especially public attit...
The focus of this study is to determine the attitudes towards advertising from the perspective of tw...