Journal of Management and Marketing Research Crafting enterprise strategy, Page 1 Crafting enterprise strategy while managing employee rights

A major issue facing businesses today is employee rights. Employee rights are in a transition as they evolve, expand, and contract. Business is also going through a transition. Business managers frequently resist providing additional employee rights because they argue the need to reduce costs in a global competitive arena. Likewise, business is concerned with the degree of control over employees depending on which rights are added, changed, or dropped. The purpose of this paper is to present a model on the relationships among major variables that position employee rights. The model contains five major variables; environmental forces, manager’s ideology, issues, enterprise strategy, and outcomes. Each of these variables is pertinent in understanding and conceptualizing the decision-making process on employee rights and enterprise. The relationships among these variables lead to several researchable propositions for encouraging further study