Corporate Advertising: Selling More Than Products

In closing, I would like to say we have all made very significant efforts to establish and preserve consumer and economic education. Yet the challenges continue to confront us. As we. have considered consumer and economic education as "preparation for life, " I believe the current emphasis on educational reform provides a wonderful opportunity to work together with state leaders in seeking the incor poration of consumer and economic concepts into the school curri culum for all students. I Know that by working together we can reach our common goal of preparing students and adults for their life-long role as consumers in today's economy. I am confident that we will have an impact through our continued dedication and effort