Tips from top advertising executives: Implications for advertising education

As advertising degrees continue to grow in popularity, harmonizing the objectives of advertising educators with those of practitioners will grow in impor-tance. A survey of top agency executives focused on two issues: factors contributing to their success and advice to students beginning their own careers. Implications for advertising educators are drawn. Advertising majors now number over 13,000 nationally, up 34.8 % in the last two years alone (Peterson 1988). Harmonizing the objectives of advertising educators with those of advertising practitioners is therefore in-creasing in importance, yet few studies have addressed the educational requirements for successful careers in advertising. In a survey of 330 top advertising executives, Hunt, Chonko, and Wood (1987) found education ha