In psychology, as in other sciences, surely there are concepts that are not theoretically based and are not consistently thought trough. One of these concepts that has found a significant place in the understanding of artistic creativity and psychology of art overall is Arnheim's term: 'visual perception'. It can be said, as Arnheim does, that any perception is thinking at the same time, all reasoning is also intuition, each observation invention, provided that this approach can be deduced from a psychological theory. Starting from Gestalt psychology that seems to be impossible. Understandably, Arnheim, as Gestalt psychologist, with this term wanted to point out that the whole is different than the sum of its parts. 'A visual thinking' was ...