Add to ORKGIf companies intend to operate successfully in long terms on European and world markets, it is utterly necessary for them to implement incessantly new approaches to the company management. One of the concepts to contribute to the growth of the company’s market value is the Customer Value concept. Acceptance of the idea within a company entails intervention into the setting of the value-creating process or at least into its operational management. The article deals with the Customer Value concept, differentiated customer relationship management according to their value and impact of the implementation of this approach on the value-creating management in the company. Key words: customer value, customer relationship management, value-creating ...
Building a competitive position requires taking a number of different actions. One of these actions ...
This is a paper that examines the contribution of the value proposition and the interplay between va...
The article begins by presenting a model for the structuring of customer data which can be used to d...
This paper examines the value creation process as it applies to the management of customer relations...
To be successful, organisations must focus their efforts on what adds value to the customer, and rea...
The modern concept of management by the value contains a number of proposals and solutions for makin...
AbstractIn today’s modern economy, organisations strive greatly at attaining a higher level of compe...
This paper focuses on customer value analysis and measurement, framing customer value management as ...
Abstract: Many companies pay much attention to the Value Chain Management (VCM) nowadays. The VCM ca...
Abstract In business, the customer as capital is not a new idea, but scientific literature has only ...
The purpose of this paper is to analyse value creation from the customer’s perspective with an aim t...
Purpose – Customers' role in value creation has changed dramatically over the past few years. Today...
This article is for synthetic purposes. Conceptual framework for developing brand value in dimension...
Customer value in the concept of enterprise value The issue of creating and sharing value appeared i...
The aim of this conceptual paper is to explicate the impact of effective supply chain management in ...
Building a competitive position requires taking a number of different actions. One of these actions ...
This is a paper that examines the contribution of the value proposition and the interplay between va...
The article begins by presenting a model for the structuring of customer data which can be used to d...
This paper examines the value creation process as it applies to the management of customer relations...
To be successful, organisations must focus their efforts on what adds value to the customer, and rea...
The modern concept of management by the value contains a number of proposals and solutions for makin...
AbstractIn today’s modern economy, organisations strive greatly at attaining a higher level of compe...
This paper focuses on customer value analysis and measurement, framing customer value management as ...
Abstract: Many companies pay much attention to the Value Chain Management (VCM) nowadays. The VCM ca...
Abstract In business, the customer as capital is not a new idea, but scientific literature has only ...
The purpose of this paper is to analyse value creation from the customer’s perspective with an aim t...
Purpose – Customers' role in value creation has changed dramatically over the past few years. Today...
This article is for synthetic purposes. Conceptual framework for developing brand value in dimension...
Customer value in the concept of enterprise value The issue of creating and sharing value appeared i...
The aim of this conceptual paper is to explicate the impact of effective supply chain management in ...
Building a competitive position requires taking a number of different actions. One of these actions ...
This is a paper that examines the contribution of the value proposition and the interplay between va...
The article begins by presenting a model for the structuring of customer data which can be used to d...